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Our Materials

The materials we use in our fashion and homeware are carefully selected by our trained designers, buyers and technical teams. They are continually working collaboratively with our suppliers to switch to lower impact materials where possible, whilst still maintaining adequate comfort and durability in designs our customers love. We aim to use materials that have a lesser impact on people and our planet and are exploring the use of recycled and closed loop materials, too.

Textiles 2030

We are proud to be a signatory to Textiles 2030, the ground-breaking new initiative run by the NGO WRAP. Textiles 2030 is the UK’s most ambitious voluntary agreement, designed to limit the impact clothes and home textiles have on climate change in line with the Paris Agreement and the UN Fashion Industry Charter for Climate Action.

By 2030, signatories will reduce sector GHG emissions in line with a 1.5-degree Celsius trajectory (by 50%), reduce the water footprint of products sold by 30%, and follow a circularity roadmap which will ensure items are made to be recyclable, more products are acquired for re use, and more circular raw material than linear raw material is in new products. The initiative will use a ‘Target, Measure, Act’ approach, where businesses set targets, measure their impact, and track progress on an individual basis towards national targets.

Our collaboration with Textiles 2030 and its other signatories will help to reduce the footprint of our textiles products. While this is only part of what we sell, we are continuing to look at the other materials we use and how we can make improvements.

Better Cotton (BCI)

We are members of the non-profit organisation Better Cotton. Better Cotton supports licensed cotton farmers globally by training them on water efficiency, soil, and habitat health, reducing chemical use and fair working conditions. Since becoming members in January 2022 we have increased our sourced cotton from 0% to over 44% via our membership.

Leather

We are working with our suppliers to ensure that, where leather is the main component of the product, our leather is sourced from Leather Working Group (LWG)-certified tanneries. LWG works with over 1600 businesses in more than 55 countries to drive transformational change in the leather industry. It offers four different auditing standards to assess the performance of a facility in terms of its environmental, social, and governance (ESG) stewardship. Leather, bone inlay and sheepskin must be a by-product of the meat industry and come from farms with good animal husbandry.

LENZING™ ECOVERO™

LENZING™ ECOVERO™ are certified eco-responsible viscose fibres made from sustainable wood and pulp. Generating up to 50% lower emissions and water impact than generic viscose, fabrics made from these fibres meet high environmental standards throughout their lifecycle, from raw material extraction to production and disposal.

TENCEL ™ Lyocell

TENCEL ™ Lyocell fibres have an environmentally responsible, closed-loop production process, which transforms wood pulp into cellulosic fibres with high-resource efficiency and low environmental impact. This solvent-spinning process recycles process water and reuses the solvent at a recovery rate of more than 99%.

Organic

Organic farming makes the most of natural systems and cycles for growing crops. As a result of toxic pesticides and artificial fertilisers not being used, biodiversity is boosted and natural pest control is used instead. Organic cotton production uses around 80% less water than traditional cotton farming methods.

Recycled materials

We’re exploring a range of recycled materials including polyester, resin, cotton, brass and silver. These are materials that would have been disposed of but are instead reprocessed and made into a final product or product component. Recycled materials are categorised in two ways – they're either generated from ‘post-consumer waste’ or ‘pre-consumer/post-industrial waste’. There are several certification schemes that help us trace materials and verify their manufacturing process.

Animal products

It is not acceptable for animals to suffer in the name of fashion, lifestyle products or cosmetics and we will take all reasonable steps to protect the welfare of animals. The following animal materials must not be used in our products: fur, angora, down, mohair, and endangered species. Excluding Responsible Mohair Standards (RMS)-certified mohair.