Our Materials

We are members of the non-profit organisation Better Cotton. Better Cotton supports licensed cotton farmers globally by training them on water efficiency, soil, and habitat health, reducing chemical use and fair working conditions. Since becoming members in January 2022 we have increased our sourced cotton from 0% to over 44% via our membership.

We are working with our suppliers to ensure that, where leather is the main component of the product, our leather is sourced from Leather Working Group  (LWG)-certified tanneries. LWG works with over 1600 businesses in more than 55 countries to drive transformational change in the leather industry. It offers four different auditing standards to assess the performance of a facility in terms of its environmental, social, and governance (ESG) stewardship. Leather, bone inlay and sheepskin must be a by-product of the meat industry and come from farms with good animal husbandry.

LENZING™ ECOVERO™ fibres are made with at least 50% less carbon emissions and water consumption than generic (unbranded) lyocell and modal *. Fibres are derived from controlled or certified wood sources and are certified as biodegradable and compostable**

*Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)
**LENZING™ Viscose standard fibres are certified by TÜV Austria as biodegradable in soil, freshwater and marine environments, and compostable under home and industrial conditions
Note: applicable to markets except the State of California (USA) and France.

TENCEL™ Lyocell and Modal fibres are made with at least 50% less carbon emissions and water consumption than generic (unbranded) lyocell and modal*. Fibres are derived from controlled or certified wood sources and are identifiable via tracing technology.

*Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)

Organic farming makes the most of natural systems and cycles for growing crops. As a result of toxic pesticides and artificial fertilisers not being used, biodiversity is boosted and natural pest control is used instead. Organic cotton production uses around 80% less water than traditional cotton farming methods. 

Our straw hats are made from paper braid straw or woven paper derived from wood pulp. The fibres are woven tightly together and treated with starch, increasing their durability and water resistance. The lightweight nature of paper straw makes it easy to shape into a bucket, floppy or cap shape, and the woven fibres are used to create intricate, textured patterns to the design. Some of our designs are made with polyester or metallised fibres, woven in to add sparkly, metallic or colourful finishes.

We’re exploring a range of recycled materials including polyester, resin, cotton, brass and silver. These are materials that would have been disposed of but are instead reprocessed and made into a final product or product component. Recycled materials are categorised in two ways – they're either generated from ‘post-consumer waste’ or ‘pre-consumer/post-industrial waste’. There are several certification schemes that help us trace materials and verify their manufacturing process.

It is not acceptable for animals to suffer in the name of fashion, lifestyle products or cosmetics and we will take all reasonable steps to protect the welfare of animals. The following animal materials must not be used in our products: fur, angora, down, mohair, and endangered species. Excluding Responsible Mohair Standards (RMS)-certified mohair.